I’m doing something this week that I’m really excited about. But first, I’ll share the back story…
A few years ago, I was really getting “itchy” working in corporate America. I wasn’t excited about my work anymore and frankly, I wasn’t happy, but I didn’t know that I had other options. I was doing everything I thought I always wanted to do, and my soul felt like it was being sucked out of the top of my head every Monday through Friday.
A friend introduced me to a few books and websites; one was the Art of Nonconformity.
I read. And read. “Wow!” I thought, “There are other people out there like me!”
Then I started to dream. What if…
I channeled the inspiration into a business called Volto (www.volto.biz). First I created the business and started considering what it would do, and then I chickened out. “Who the hell do I think I am to start my own business?? What am I thinking?”
Back to corporate I went, to the drudgery and misery of the Monday to Friday nine-to-five world.
Then I saw that Chris came out with two books: “The Art of Nonconfirmity: Unconventional Strategies for Life, Work and Travel”, and “The $100 Start Up: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future.” Both are well written, easy to digest, and full of practical guidance that anyone with the inspiration to do so can follow. I read them, and my motivation again grew.
I decided to try it again. This time I decided on the work that I would do, focusing on all of the things that I really love and do to support others: marketing consulting, copywriting (writing strategic marketing copy and communications), and career coaching. I also launched a website that I am thrilled with, thanks to John at Atomic Cherry. It’s everything I dreamed it would be!
In the meantime, I connected with another like-minded person, my muse of sorts, on Chris’ facebook page following his request that we share our blogs. I had literally just started mine a couple of weeks earlier, and this amazing gal is looking to start her own and was seeking guidance. From me. Holy crap!
And then, it happened again. Back to corporate. Only this time, I have a plan:
The creation of Chris Guillebeau, this conference is for people who want to change the world. As Chris describes his concept of world domination:
“I’m interested in the convergence between highly personal goals and service to others. I use the metaphor of world domination (ruling and changing the world at the same time) to highlight all the things we can achieve when we choose to live with gratitude and purpose.”
I bought a ticket on a whim back in January, not really expecting I’d get one of the very limited supply. I did.
Apparently WDS is my tipping point. There’s a marketing philosophy called the ‘Three Hit Theory‘. In order to effectively achieve an action that you wish your target market to take, you need to reach them three times: first to gain awareness, second to show relevance and a third to show benefits.
Tomorrow I fly to Portland for the conference, and I’m buzzing with excitement for a number of reasons. Not only will I get to meet Chris, an inspiration for this adventure that I’ve been dabbling in for years, and not only will I meet my muse, the amazing gal who inspired me to buy my ticket and challenges and supports my writing, but I’ll also meet over a thousand other people who all feel the way I do about work and life: they want to devote their lives to doing good work that makes their heart sing and utilizes their skills, talents and dreams to help others.
I’m so excited and so very lucky!!